THE GREAT GARMENT DISTRICT


Jul 2024

The Premium Old School GD Stamp is a typography project designed to celebrate and preserve the unique heritage and exceptional craftsmanship of New York City's Garment District. The stamp symbolizes quality and nostalgia, embodying the premium old-school tailoring skills that have defined this iconic area for generations.



"The Great Garment District N.Y.C. Premium Old School Since 1919."

 
This succinctly captures the essence of the district, emphasizing its premium quality and classic style.
The message aims to preserve the area's name and its historical value.




The color palette is inspired by the iconic landmark sculpture in the Garment District—Big Button and Needle—a symbol of New York's rich tailoring heritage and craftsmanship. 

Rogers, Maryea. "Midtown Button & Needle Sculpture Redesign." Secret NYC,https://secretnyc.co/midtown-button-needle-sculpture-redesign/. Those Images by the Garment District Alliance.


Phyical Stamp


Creating a physical stamp makes the design a means to connect people in the area, encouraging clients, shopkeepers, and tourists to engage directly and spread the message. They can use the stamp on various items from this area, and this physical interaction helps to strengthen their connection to the content and the heritage of the Garment District.





©SophieChung, New York City, NY.