NEW ME-
The Museum of Retirement
Dec 2023
Branding / Visual identity/ Art Direction
Instead of viewing retirement as an ending, it presents it as a transition, offering an open space for experimentation, reflection, and reinvention.
New Me values the idea that retirement marks the start of a new phase, not the end of productivity or relevance.
It is a time for experimentation, autonomous activities, and imagining new possibilities. It is not the end. Your 2nd NEW Life begins here—
Branding
We created a comprehensive visual identity system that includes the logo, color palette, and typography.
Designed to reinforce the museum’s conceptual framework and accommodate its evolving exhibitions.
Museum Graphic System
A graphic system built on a nine-grid layout, with each square representing a different life stage, and able to be combined in various configurations. This flexible design enables easy scaling across digital platforms and campaign materials, while reshaping the cultural narrative to view retirement not as the end but as a phase that can be continuously expanded and refined.
"Every Piece is a Story"—each square represents a chapter, a memory, and a unique experience.
Special Offering
New Me offers practical support to retirees, featuring a CLASSROOM / ONLINE WEBSITE for education, including on-site lectures, financial advice, and mental health counseling.
Our WORKSHOPS focus on writing and voice, allowing you to create handwritten letters and voice recordings as lasting keepsakes that beautifully capture your retirement experiences. Additionally, we provide a STUDIO and CLUB to encourage you to explore new hobbies and interests.
Interior Environment
Wayfinding and environmental signage, including classrooms, restrooms, and floor levels.