The Museum of Retirement
Branding / Visual identity/ Art Direction
New Me is a conceptual museum dedicated to reshaping cultural perceptions of retirement.
Instead of viewing retirement as an ending, it presents it as a transition, offering an open space for experimentation, reflection, and reinvention.
New Me values the idea that retirement marks the start of a new phase, not the end of productivity or relevance.
It is a time for experimentation, autonomous activities, and imagining new possibilities.
It is not the end. Your 2nd NEW Life begins here—
Museum Graphic System
"Every Piece is a Story", each square represents a chapter, a memory, and a unique experience.
The system is based on a 3×3 grid system, where each square can be reconfigured and subdivided into different formats.
It is designed to be open and adaptable, enabling the identity to be flexible across different platforms, from social media to spatial applications.
The flexibility reflects that life after retirement is not static but can be continuously reimagined and reshaped across various roles, identities, and opportunities in this new phase.
Special Offering
New Me offers practical support to retirees, featuring a CLASSROOM / ONLINE WEBSITE for education, including on-site lectures, financial advice, and mental health counseling.
Our WORKSHOPS focus on writing and voice, allowing you to create handwritten letters and voice recordings as lasting keepsakes that beautifully capture your retirement experiences. Additionally, we provide a STUDIO and CLUB to encourage you to explore new hobbies and interests.
Interior Environment
Wayfinding and environmental signage, including classrooms, restrooms, and floor levels.