NEW ME- The Museum of Retirement
Dec 2023
Branding Project / Visual identity for museum. New Me is a museum focused on reshaping the cultural perspective of retirement.
Mission Statement:
Adapting to retirement life must be a challenging part.
Our museum offers a place for you to do some NEW life experiments.
And give you some NEW ideas for recording your following golden years.
It is not the end. Your 2nd NEW Life begins here—
Special offering
New Me offers practical support to retirees, featuring a CLASSROOM / ONLINE WEBSITE for education that includes on-site lectures, financial advice, and mental health counseling.
Our WORKSHOPS focus on writing and voice, allowing you to create handwritten letters and voice recordings as lasting keepsakes that capture your retired experiences beautifully. Additionally, we provide a STUDIO and CLUB to encourage you to explore new hobbies and interests.
Museum Graphic System:
A nine-square visual graphic system where each square depicts a distinct and standalone story. While each piece can exist independently, they also create a broader narrative. This idea reflects retirement—transitioning from one life phase to continuing to live fully.